FRDT Lab connects search, data, technology, marketing, and revenue into one operating system that finds, validates, and scales growth. What I'm doing in-house, I'm helping other companies do.
Detroit-rooted · Future-facing
Best Use of Search · Best Use of Data · Best In-House Team.
Search visibility in one quarter, April to June 2026.
Products rebuilt across 3 sites with one ruleset, in about 90 days.
Growth marketing, search, analytics, operations, and leadership.
Stages: SMX · BrightonSEO · Pubcon · HeroConf · Engage · Zenith · MN Search Summit
Campaigns expire.
Systems learn.
Evidence compounds.
The strongest growth teams do not start over every quarter. They build infrastructure that gets smarter with every campaign, customer, search, test, and decision.
Most companies have plenty of data, platforms, campaigns, and dashboards. What they lack is a system that connects them.
I work across search, paid media, content, analytics, customer behavior, merchandising, technology, and operations to find the signals that matter, validate them across independent sources, and turn them into decisions teams can act on. Cross-validation prevents expensive decisions based on incomplete evidence.
The work combines nearly 20 years of growth marketing and operating experience with modern AI, automation, and agentic systems.
The technology is new. The operating logic is not.No channel gets read alone. Search, paid media, customer behavior, competitive intelligence, product data, and revenue reconcile into one picture before anything ships.
AI does not rank content. It calculates confidence.A cross-channel look at what's working, what's breaking, and where the highest-value opportunities are hiding. Credited in full when you move to the next step.
Explore →Embedded growth strategy and systems leadership: search and AI visibility, agentic workflows, measurement, one operating model.
Explore →Executive and team sessions on agentic marketing, search evolution, AI visibility, and growth systems. Keynotes for stages.
Explore →Research on AI discovery, search, marketing systems, agentic workflows, customer behavior, and growth infrastructure. No trend-chasing. No dashboard theater.
Or download the Signal Report now →
Not sure where you stand? Take the 2-minute AI Visibility Scorecard →
Want it done for you? The AI Visibility Audit →
On stage · SMX
Client engagements, research, publishing, speaking, and a studio are live now. The agentic systems running in-house are becoming the systems clients hire. See what's active, what's forming, and where it's going.
See what's in motion →
Studio · Original work
People feel a painting before they can explain it.
That first feeling is a signal.
The studio is where FRDT Lab explores how visual thinking, storytelling, and creative experimentation help people understand complex systems. Original work, available to collect.
Studio drops coming soon · Subscribe for first look →FRDT Lab also supports research, education, creative work, and leadership initiatives built on that idea.
Explore Unapologetic Leadership
"I've spent nearly 20 years watching where growth teams lose signal, context, time, and revenue. FRDT Lab is where those operating lessons become systems that learn and compound."Amanda Friedt · Founder, FRDT Lab · 3× US Search Awards Finalist 2026 Search nerd. Systems builder. Revenue-focused operator.
The old operating system
Platforms reward clean signals, not your org chart.